The Theoretical Ground for Public Relations Practice and Ethics: A Koehnian Analysis

Public relations literature laments the lack of a theoretical base for the practice and ethics of public relations. Drawing primarily upon Koehn (The Ground of Professional Ethics, 1994) and Hutton (Public Relations Review, 1999), this paper proposes such a theoretical ground.The paper adopts Hutton's assertion that "the central organizing theme of public relations theory and practice" is relationships(Hutton, 1999, p. 209). It also relies upon Koehn (1994) to provide a theoretical discussion of the nature of professions, and the ground upon which professional ethics and public trust in the professions are based. It concludes, from a Koehnian perspective, that for public relations to move from the expertise and contractual models of practice into a covenantal model as a profession worthy of public trust, the field must devote itself to a defined human good (relationships), and must be grounded in a public pledge to serve this good.     

国外生态旅游细分市场分析

生态旅游是世界旅游市场最重要的组成部分。对近10年来国外报道的野生生物生态旅游、研究型生态旅游、土著文化生态旅游、基于大众旅游市场的生态旅游等主要生态旅游细分市场进行分析,目的是拓宽我国生态旅游市场开发的途径。     

Tractable Morality

This article discusses five propositions about managerial moral tractability -- that is, a morality that is amenable to the complexity of managers’ continual pressure to decide and act -- in their customer relations. The propositions come from the comparison of three case studies of different types of managers. To analyze the morality of managers, discursive practices of managers are studied. At the end of the article also some consideration is given to “information strategies” of managers, in relation to their tractable morality.Gjalt de Graaf received his Ph.D. at the Rotterdam School of Management of the Erasmus University Rotterdam. He worked for two years as an assistant professor ‘‘strategic management” at the Faculty of Economics and Business Studies of the Vrije Universiteit Amsterdam. Currently he works as a post-doc “Integrity of Governance” at the Faculty of Social Sciences of the Vrije Universiteit Amsterdam.     

Broadening the Concept of International Entrepreneurship: Internationalisation, Networks and Politics

In this article, the situation where a company internationalises over an extended period without changing operation mode is explored. The focus of the empirical research is the Australian company CSR and its large-scale sugar exporting operations, which developed over a period of about 75 years. Because of the highly politicised nature of the sugar industry in many countries, CSR was called upon to make extensive investments in political networks in order to achieve its global sugar exporting operations. Overall the CSR experience demonstrates that it is possible to stretch the use of a given mode, although this may demand considerable creativity in market, network and policy responses of a kind which illustrate that international entrepreneurship may come in many guises, and may need to be viewed in a broader way.     

我国保税区国际物流发展对策研究

我国的保税区是层次最高的对外开放区域。保税区发展国际物流是适应经济全球化发展趋势的必然选择。但目前我国保税区物流业尚存业务需求量小、服务水平低、区内外物流网络衔接差,运作不顺畅等问题。应以创新保税物流园区海关监管模式、全面实施环保物流管理、构筑国际物流高速公路、建立国际物流信息交易系统及发展第四方物流等强化服务功能。     

我国会计标准国际趋同的动态研究——以2000-2006年B股分析为例

本文通过对样本公司2000年至2006年按照我国会计标准和国际会计准则所披露的净损益指标的统计分析,研究我国会计标准的国际趋同情况。结果表明,从2000年到2006年,我国会计准则的发展并没有呈现一个方向一致的趋同趋势,分行业考察也没有一个规律性的变动趋势。另外,2000年和2006年导致差异出现的因素构成、因素的影响程度等也是不同的。     

我国企业跨国并购的深层次问题探析

为了实现全球资源优化配置,获得最低成本和最高效率,企业需要进行跨国经营。当前跨国并购已成为企业进行跨国经营的最主要趋势。衡量企业跨国并购成功的标准在于收购企业是否能够实现跨国并购的预期目的。我国海尔等企业已在海外开设工厂或并购国外企业,并取得预期效果,然而由于中国企业并购缺乏经验,战略规化及管理水平较低,并购结果不理想,我国应针对存在的问题采取相应对策。     

美元贬值下的人民币汇率制度选择

2002年以来，美元汇率持续贬值，对世界经济及我国经济产生了重大影响。对人民币实质汇率水平也产生了重大影响，人民币实质汇率水平的决定除了取决于美元趋势外，主要还受国内宏观经济的变化趋势、国际收支的变化趋势的影响。为此，我国应在保持人民币汇率稳定前提下，尽快培育和完善人民币汇率市场，形成机制，增强汇率杠杆对经济的调节作用，推动外汇市场的管理创新，增强交易主体的竞争力。     

发达国家对发展中国家的新直接投资

发达国家投资厂商对发展中国家的直接投资已发生了很大变化,传统直接投资以投资者持有足够股权对投资项目保持有效控制的活动方式,新直接投资是以其他方式不同程度地参与控制,或只参与收益分享而不参与控制。新直接投资是由传统直接投资、间接融资、纯国际贸易相结合而形成的国际经济活动,反映了投资的实质性特征。     

企业的文化风险及对策研究

企业的文化风险不仅是理论界的重要研究对象,同时也是企业在跨国经营中必须面对的实际问题。跨国经营中的文化风险具体表现为沟通风险、种族优越风险、管理风险和商务惯例与禁忌风险等几种形式。文化风险的产生源自于不同文化之间的差异其对企业提供的产品与服务、对市场的选择、市场进入方式、协调管理原则以及国际营销策略都有重要的影响。企业在跨国经营中首先要正确认识文化风险,制定文化风险管理战略,选择适当的风险控制工具,加强跨文化管理,开展跨文化培训,并适当地实行本土化经营。